Hello and welcome to my new home Triona.ie.

Working in the fashion and beauty industry for over twenty years now, I’ve travelled the world and met all sorts of fascinating folk, tastemakers, budget breakers, designers, divas, supermodels and more. I gather information and inspiration everywhere I go and now I’m popping it all on here. As Coco Chanel said, ‘Fashion is not something that exists in dresses only. Fashion has to do with ideas, the way we live, what is happening.’

Here’s what peeps say about me.  (Well, the good stuff anyway!)

Beauty expert Triona McCarthy’s infamous weekly column for LIFE magazine with Ireland’s best selling newspaper, The Sunday Independent, has reached cult status. As an accredited beauty therapist and make-up artist, she is renowned not just for her exceptional industry knowledge but equally for her unique wit, no shame honesty and personal insights.

Her days are spent test-driving countless products and treatments as well as interviewing today’s most sought after hair, skin and makeup experts. As close to the cloth as to the cosmetic counter, Triona’s earlier career was spent as a hugely influencial fashion buyer, designer and stylist.

You can catch her weekly on the massively popular TV show Xposé on TV3 where Triona is the show’s resident Beauty Guru, always with the best beauty tricks and product picks. Or tune into TV3’s Midday where she’s a very popular panellist on the hit daytime chat show. Equally at home in a hoodie or haute couture, Triona lives and breathes fashion and beauty and believes in the magical power of big hair, black eyeliner and red lips. If it’s happening in fashion and beauty, Triona is there with her red lipstick on!

Originally from Schull in West Cork (a.k.a the Irish Riveria in her opinion), Triona now resides in Dublin, Ireland with her other half Will and their two children Maxi and Mini.

… And yes, she is aware that she called her children after skirts. (She says it’s because she’s such a dedicated follower of fashion!)

If they have another baby, it’ll have to be called Midi.

Or Knee-Length.